Meet Acima
It was a fun challenge to revisit this project with Acima, not just to give the widescreen version more 2025 oomph, but also to revamp it in the super tall, tradeshow-ready aspect ratio you see here below.
It took another tight script (courtesy of Acima’s talented marketing team), some generous creative freedom (again, courtesy of Acima), some lucky stock finds, and a whole lot of creative visual problem solving, but I hope the finished product is one that did us all proud.
Client
Acima
Script
Acima
Creative Direction, Design, & Animation
Ben Zurcher