Process and Styleframes

When Acima approached me for an awesome introductory video that wouldn’t break the bank, I was cautiously optimistic: excited to take on the challenge, but all too aware of just how tricky it is to chase that unicorn of a low cost, high-end look, especially when you’re as reliant on stock assets and a minimalist design approach as we had to be.

But, thanks to a tight script (courtesy of Acima’s talented marketing team), some generous creative freedom (again, courtesy of Acima), some lucky stock finds, and a whole lot of creative visual problem solving, I was fortunate enough to weave all of those disparate stock elements into a cohesive whole, one that I hope did us all proud.

Client
Acima

Script
Acima

Creative Direction, Design, & Animation
Ben Zurcher